Context
A recognised Australian brand with decades of memory and a new commercial future.
Selected engagement / Decore Shampoo
HERITAGE,
REIMAGINED.
Design support for an Australian household name entering its next chapter.
CASE / 001
DECORE
SHAMPOO
FROM CULTURAL MEMORY
TO PHYSICAL FORM.
Decore began as a Sydney salon product in 1948, grew into a national supermarket brand and became part of Australian popular culture through its famous 1988 advertising campaign. Australian interests repurchased the brand in 2021 to relaunch it for a new generation.
Enigmatic Designs contributed design consultation and bottle prototype development to that revival process, helping ideas move into physical forms that could be reviewed, discussed and refined.
Contribution
Practical design consultation focused on translating intent into reviewable product form.
Prototype
Iterative bottle prototypes supporting proportion, handling and design conversations.
“A prototype creates a shared object for better questions, faster decisions and a clearer next step.”
Engagement details are intentionally limited to protect client confidentiality. Decore brand history is sourced from Decore’s published history.
Visit Decore historyReviving, refining or creating?